Burger King's main attraction

Eng 101.2601 Cortney Perkins
March 14, 2010


Companies today have a way to catch the attention of young America to get the things that they would like to have. I had read that there was a book that was out that explained the behavior of children when they would like to have something. In reading what was out I am going to explain what I saw. Today they create slogans, commercials and even items to persuade young people. As I sat in Burger King one day I saw some things that would catch my eye on a regular day. I’m going to explain how younger children act to get what they want, and I’m also going to explain what I saw from the business side of Burger King.
While I sat in Burger King I saw that younger kids from the ages of 10- 14 were mostly coming in there to eat. I’ve seen the teenagers come in there after school to grab then something quick before they went home. They mostly traveled in a group and as a group they would decide what they wanted. They either got a meal that was just for them or they had got enough for two people. The teenagers wasn’t really all into the whole idea of toys like the younger kids was that I saw come in there.
For the younger kids they usually come in there with parent or what a saw an older sister or brother. What I saw was the kids ask for something that came with a toy that was advertised in the store. They got the “kids meal” so that they can get the toy. When I saw the kids they were “nagging” or “begging” for these this because it was some thing that they really wanted and it seemed like they wasn’t going to stop unless they had it. Not much of the parent that I saw really gave into the begging but more of the older brother or sister. The older sibling attitude was more if I don’t give it to them then they’re not going to stop, more like a silencer for the kid. Most of them actually got what they wanted which was surprising. I also noticed that the cashier would laugh at the kid like they had the sense that the kid was going to get the product already.
Now looking at Burger King from the business sense was a little funny because coming from a business of customer service I have an understanding on how they feel. The cashier had this more of a persuasion tone of voice, like they was pushing for the item to sell. I often heard them ask the kid if that’s what they wanted after they had heard the kid say something to the parent or older sibling. Listening to the worker say there ways of trying to sell an item I can also see them making the items. I guess showing the customers that they do thing in the open would get them to buy more things because it’s made rite before them as they place their order.
The structure of Burger King is a different from what I’ve seen before. There are seats on the level that you come in, and then there is an upstairs. It seems like the upstairs was more for two people or less and then downstairs was more for family. It had the big tables with the multiple chairs and it was just more on the bottom floor then it was upstairs.
Sitting there looking at what was going on in Burger King I would of never noticed some of the things the I did. I wouldn’t have noticed the action of children or the action of the worker. Sometime just sitting back is the best thing to do so that you can know what is going on in your surroundings. So to go back at what I read I noticed that companies have a big influence on children.